A Multi-Agency Mental Health Campaign

SCOPE: After a large agency presented concepts that “missed the mark,” we were approached by a local children’s charity looking to do a campaign focused on de-stigmatizing mental health, especially in regards to children’s health. They asked for a supportive message that could appeal to a wide sector of audiences and be implemented across multiple mediums.

We presented three campaign concepts, each including sample social media posts, posters, and bookmark designs. Two of the campaigns were implemented, with many additional materials created as part of the project. This project has been adopted and furthered by a local government agency since the original launch.