SCOPE: We were asked to develop logos, product family labels, and various promotional materials for this cannabis conglomerate. To develop a brand for a family of products, we learn the packaging requirements, target market, and regulation requirements, and then focus on visuals that are appealing and recognizable on a retail shelf. This ever-evolving industry has strict and separate legal standards for medical and recreational products that vary by state, demanding attention to detail and constant innovation.
Logo design and brand development
Product family label designs
Pre-press
Flyers, point-of-sale displays, various marketing materials
